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Picking Jewelry Displays With Alex Velvet USA

By Eloise Hewitt


Jewelry displays are an essential part of any business that sells ornaments of this nature to men and women. People make purchasing decisions based on what they see. If you are selling diamonds or rubies, just showing them to a potential customer in any way that you choose may not get you the results that you want. Using the tools which are provided by Alex Velvet USA will increase the likelihood of you making a sale.

People like pretty things. When a man wants to buy a watch for himself or for a friend, he wants to buy the best one that he can find. He may use several different criteria to judge the value of the item but one of the main ones is the way that it looks. People tend to judge the worth of an item by how shiny it is and where they first see it.

When a bracelet, watch or necklace is placed in an attractive environment and a shopper sees it there first, they are more likely to want it. If the same people pass a box that contains a valuable gold watch, some will overlook the jewelry because it is not positioned attractively. You are more likely to grab the interest of all the shoppers you want through skillful use of lighting in an attractive glass case.

Many different elements come together when an item is perceived as being attractive. Color is one of these. Certain shades are proven to attract more eyes than others. Faded hues do not pull people but bright colors like red do. This is why most display cases have red on the inside. This shade inspires action and pushes people to buy.

Lighting also has an effect on presentation. Well placed lights can show off the best features of jewelry. Lighting that hits a diamond at the right angle will show off its beauty to men and women who see it. Likewise, lighting that is poorly placed may cast some portions of the jewelry in shadow and even prevent people from seeing it properly.

Earring displays can bring a lot of style to your display case. Those that have a high gloss will make the earrings in your store look even more attractive, creating a desire for them among the people who see them. You can also use displays that are specifically design for pendants and rings to improve the look of your inventory even further.

Bracelet ramps are good for trendy pieces. When your shoppers have completed a purchase, send them home with jewelry packaged in attractive boxes and bags. These remind them of the experience they had at your store and allows them to take a little of that polish home with them.

A specialist store can supply you with all of the tools that you need to make your products look great. If you are not sure what you need, qualified sales representatives can help you come up with a strategy to increase the number of visitors who actually stop and look at what you have. Simple changes could increase the number of conversions that you get online or offline.




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