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How To Get Indie Rock Music Video Promotion Done

By Eric Stone


Music moves people. In cases of people who exercise with a dedicated workout playlist, this is to be taken literally. But music is also an artistic expression, the language of the soul, so to speak.

The culture of celebrity has always fascinated the masses. From the gladiators of ancient Rome sponsoring products to the sex symbol status of various starlets to the adulation heaped upon wave after wave of digital influencers, human society has never been starved for idols. In olden times, statues of these idols were commissioned, not so much in modern times. In the modern era, some of these idols do not become idols at all. They stay underground. They are loved, yes. But only by a handful. But to get that love requires a bit of indie rock music video promotion.

Indie rock means independent rock. These are bands or acts who are not signed to a major record label and thus go without the resources that a major record label can provide. These resources include producers, sound mixers, and a recording studio, not to mention the financial backing that could produce videos, merchandise and fund tours.

Getting a name out there is never easy. Even in the age of social media, it is still very difficult for a band to become known to more than a handful of people. Because the market is so flooded with acts dreaming of stepping out of private jets to throngs of adoring crowds, voices, not matter how unique or talented, can get lost in the shuffle.

Of course, social media has created new avenues for bands to get their names out there. Many bands upload their videos and songs onto video streaming services. Some of these channels can bring in hundreds of thousands or even millions of listeners, making the band as famous as any mainstream act. The internet fame can even lead to them being signed by a major label.

But simply promoting about something on the internet is enough. People actually need to see the band perform. As such, an act must take its show on the road and tour, either as part of a sponsored festival or by themselves. This means long weeks on the road.

But getting back to the actual video itself. Anyone can record a music video nowadays. The only items that are necessary are a good phone with a camera and a computer. A halfway decent video can be an exorbitant cost however.

But above all else, the song should be good. Fans can forgive a crappy video. In fact, most people will only play a video in order to listen to the song.

Fame is something that a lot of people. But there are some out there who just want to be creative, who want to make music and play their songs. Now, they will have to play the fame game, not in the least because it is required of them to do so. But also because concessions have to be made to keep doing to good stuff.




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