The company now known as the original Swiss Army company, Victorinox, has actually been around for nearly 125 years. It is common knowledge that their Swiss Army knife is among the most recognized and respected tool of this past century. But the quality of their watches is less known. This report will explain why these affordable watches are one of the best bets in terms of quality.
After a century of producing Swiss Army knives, Victorinox decided that it was time to branch out into new products. They commissioned a study that showed them that consumers in the US expected products that had the same qualities as their knives. They settled on producing watches because it was in the Swiss DNA to produce high-quality watches.
In the early goings, they had one dilemma that had to be overcome; producing high quality watches would require them to have control over the final assembly of these watches. To accomplish this aim, they actually constructed a new factory in 2002 that would let them have complete control over the creation of their timepieces.
Bear in mind a great deal of the effort behind assembling and producing quality watches must still be done by hand by experts with great technical and watchmaking ability. The fact that they continue to make watches of such great quality is an amazing feat in and of itself; Swiss Army creates almost a million watches annually, even with a workface that is heavy on the human side.
Swiss Army only accepts the highest quality materials to be put into their watches. The central component of every watch, known as the movement, is bought from a Swiss company by the name of ETA. This company is also responsible for supplying movements (the part of the watch that causes the hands to spin and thus, tell time) to other Swiss greats like Omega and Tag Heuer.
Despite their great quality, Victorinox and other Swiss watch companies are under assault from a new challenge. These genuine Swiss watch companies are seeing more and more foreign companies spring up with lesser quality watches. The reason these companies exist is because of a rule that states that for a watch to be considered "Swiss," the movement has to be at least fifty percent from a Swiss company.
Many Asian companies, in particular, have done their best to take advantage of this rule. They can make watches that they claim are Swiss made, charge a high-end price for them, and not make them to the same quality standards as genuine Swiss-made watches. Newer companies with no track record are benefitting from the reputation that Swiss watchmaking companies have created over centuries because they call themselves "Swiss-made" and consumers automatically assume that they are high quality as well.
Still, Swiss watchmaking companies continue to enjoy the success that they have rightfully created. Consider this shocking statistic: Swiss watch companies only make three percent of the entire global supply of watches, but yet they bring in about half of the US $40 billion spent across the globe on watches. That's because they are a respected and admired brand across the world. And right in the thick of that market, Victorinox and their Swiss Army watches stand as a beacon of both affordability and the high quality we have all come to expect from Swiss watches.
After a century of producing Swiss Army knives, Victorinox decided that it was time to branch out into new products. They commissioned a study that showed them that consumers in the US expected products that had the same qualities as their knives. They settled on producing watches because it was in the Swiss DNA to produce high-quality watches.
In the early goings, they had one dilemma that had to be overcome; producing high quality watches would require them to have control over the final assembly of these watches. To accomplish this aim, they actually constructed a new factory in 2002 that would let them have complete control over the creation of their timepieces.
Bear in mind a great deal of the effort behind assembling and producing quality watches must still be done by hand by experts with great technical and watchmaking ability. The fact that they continue to make watches of such great quality is an amazing feat in and of itself; Swiss Army creates almost a million watches annually, even with a workface that is heavy on the human side.
Swiss Army only accepts the highest quality materials to be put into their watches. The central component of every watch, known as the movement, is bought from a Swiss company by the name of ETA. This company is also responsible for supplying movements (the part of the watch that causes the hands to spin and thus, tell time) to other Swiss greats like Omega and Tag Heuer.
Despite their great quality, Victorinox and other Swiss watch companies are under assault from a new challenge. These genuine Swiss watch companies are seeing more and more foreign companies spring up with lesser quality watches. The reason these companies exist is because of a rule that states that for a watch to be considered "Swiss," the movement has to be at least fifty percent from a Swiss company.
Many Asian companies, in particular, have done their best to take advantage of this rule. They can make watches that they claim are Swiss made, charge a high-end price for them, and not make them to the same quality standards as genuine Swiss-made watches. Newer companies with no track record are benefitting from the reputation that Swiss watchmaking companies have created over centuries because they call themselves "Swiss-made" and consumers automatically assume that they are high quality as well.
Still, Swiss watchmaking companies continue to enjoy the success that they have rightfully created. Consider this shocking statistic: Swiss watch companies only make three percent of the entire global supply of watches, but yet they bring in about half of the US $40 billion spent across the globe on watches. That's because they are a respected and admired brand across the world. And right in the thick of that market, Victorinox and their Swiss Army watches stand as a beacon of both affordability and the high quality we have all come to expect from Swiss watches.
About the Author:
Rob Dunwoody is a guy who loves to write about watches. Check out his site on Swiss watches by clicking here. You can also click here to discover the history of the Swiss watch.
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